SEITOV MIRAS

Growth Executive | Global Expansion & Product-Led Growth | Marketing & Business Development Leader
Almaty, KZ.

About

Dynamic Growth Executive with over 6 years of expertise in B2B/B2C markets across Central Asia, Turkey, and the U.S., specializing in scaling early-stage products and driving global expansion. Proven leader in building robust lead-generation systems, achieving 40x growth in inbound leads (100 to 4,000/mo), and securing $1M in venture capital. Adept in international expansion, product-led growth, AI-driven marketing, and sales enablement to deliver transformative business outcomes.

Work

TrustMe
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Head of Global Growth

Astana, Astana, Kazakhstan

Summary

Led global market expansion and product-led growth for a B2B legal-tech startup, leveraging blockchain-based OTP verification for over 3000 companies and 1.5M+ users.

Highlights

Led global market expansion initiatives across the U.S., UAE, and Turkey, establishing new revenue streams and market presence.

Built and implemented an international outbound engine, including cold outreach and ICP research, to drive global lead generation.

Conducted comprehensive customer development interviews to identify needs and shape product requirements, directly influencing international market entry strategies.

Secured a strategic partnership with a UAE partner, successfully facilitating market entry and expanding regional reach.

Drove AI-enhanced product improvements, optimizing global client solutions and user experience.

TrustMe
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Chief Marketing Officer

Astana, Astana, Kazakhstan

Summary

Managed and coordinated the marketing department, leveraging advanced analytics and multi-channel campaigns to drive client acquisition and optimize performance.

Highlights

Managed and coordinated the marketing department, utilizing Jira and Confluence for efficient project management and Scrum events for agile execution.

Launched and optimized advertising campaigns across Facebook Ads, Google Ads, Yandex Direct, TikTok Ads, and LinkedIn, enhancing digital reach and client engagement.

Analyzed campaign performance using Google Analytics, Yandex Metrica, and Bitrix24 CRM to inform data-driven marketing strategies.

Developed and implemented comprehensive strategies to attract new clients and foster strategic partnerships with influencers and media outlets.

Conducted customer development research and performed SEO optimization, generating leads from existing clients and improving website visibility.

TrustMe
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CEO of TrustMe Uzbekistan

Tashkent, Tashkent Region, Uzbekistan

Summary

Successfully launched TrustMe Uzbekistan from inception, localizing the product, establishing strategic partnerships, and building cross-functional teams to drive market entry and growth.

Highlights

Opened TrustMe Uzbekistan from scratch, localizing the product and implementing FaceID verification to adapt to the Uzbek market.

Attracted over 70 clients and established key strategic partnerships, rapidly expanding market penetration in Uzbekistan.

Built high-performing sales, marketing, and customer support teams, implementing best practices from Kazakhstan to ensure operational excellence.

Collaborated with IT Park and participated in international exhibitions, identifying a key partner for market entry in Turkey.

Led market entry strategy and successfully onboarded a new CEO, ensuring a smooth transition and continued growth.

TrustMe
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Business Development Manager

Astana, Astana, Kazakhstan

Summary

Drove business growth by analyzing international markets, generating B2B leads, and improving sales funnel conversion rates while expanding international networking.

Highlights

Successfully completed the Google for Startups Accelerator, implementing new growth tools to enhance team efficiency and company revenue.

Increased lead generation by 6x and improved sales funnel conversion rates by 5-10% through strategic B2B outbound lead generation via Email and LinkedIn.

Analyzed international markets and tested new market-entry hypotheses, identifying opportunities in Uzbekistan, Turkey, the USA, and the UAE.

Conducted product demonstrations in English and Turkish, effectively communicating value propositions to diverse international clients.

Expanded international networking, significantly contributing to business growth and market expansion in Uzbekistan.

TrustMe
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Chief Marketing Officer

Astana, Astana, Kazakhstan

Summary

Directed and coordinated the marketing department, driving significant lead generation, brand visibility, and investment acquisition through strategic campaigns and partnerships.

Highlights

Scaled monthly leads from 100 to 4,000, achieving a 40x increase in lead volume through optimized campaigns.

Increased qualified lead conversion rate by 10-15%, directly contributing to enhanced sales funnel efficiency.

Achieved 20x startup growth in 2023 and 3x in 2024, demonstrating exceptional strategic execution and market penetration.

Secured over 90 media mentions across local and international outlets, significantly boosting brand awareness and credibility.

Raised $1M in investment from U.S. venture capitalist Tim Draper, following selection for the Star Venture program and being a Top 10 finalist at Hero Training by Draper University.

Alabs.dev
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Project manager

Astana, Astana, Kazakhstan

Summary

Managed the development of mobile and web applications using no-code/low-code platforms, from requirements analysis to UI prototyping and project timeline control.

Highlights

Developed mobile and web applications utilizing no-code/low-code platforms (Appmaster, Airtable, Xano, Directual, Appgyver, Creatium, Adalo), streamlining development processes.

Participated in pre-sales calls, analyzed client requirements, and developed technical specifications and user journey maps to ensure alignment with business goals.

Created and tested UI prototypes, designed databases, and modeled business processes, significantly improving development efficiency.

Controlled project timelines and scope, ensuring on-time delivery and adherence to project objectives.

Opened Uzbekistan branch and built initial pipeline in two new countries, demonstrating strategic project expansion capabilities.

Aqniet Group
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Performance-Marketing Manager

Almaty, Almaty Region, Kazakhstan

Summary

Managed performance marketing campaigns for a diverse group of companies, significantly increasing app subscriptions and optimizing advertising spend.

Highlights

Created advertising cabinets from scratch across Google Ads, Apple Search Ads, Facebook ads, and Yandex Direct, achieving a cost per install of $0.3-$0.5.

Launched advertising campaigns for app installations, resulting in a 20% increase in app subscriptions within 4 months.

Developed and optimized advertising campaigns across multiple platforms, including Facebook, Instagram, Google Ads, Yandex Direct, and Apple Search Ads.

Analyzed and optimized advertisements using Google Analytics, AppMetrica, and Firebase to enhance campaign effectiveness.

Prepared technical specifications for designers and copywriters, ensuring cohesive and effective ad creative development.

Aviata.kz
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Performance-Marketing Manager

Almaty, Almaty Region, Kazakhstan

Summary

Outperformed monthly sales plans by over 150% during peak seasons, maintaining a leading market position and achieving significant app installs and impressions.

Highlights

Outperformed monthly sales plans by over 150% during peak seasons, demonstrating exceptional performance in a competitive market.

Launched a key marketing campaign that generated 10 million unique impressions in 3 months and achieved over 150,000 app installs per month.

Managed a marketing budget exceeding $100,000, optimizing spend across diverse advertising platforms for maximum ROI.

Analyzed campaign effectiveness using Google Analytics, AppMetrica, Firebase, and PowerBI, driving data-informed optimization of mobile app promotion strategies.

Optimized the sales funnel and mobile app promotion strategies, tracking metrics like CTR, CPI, CPA, and ROI to enhance conversion rates.

IELTS SMART SCHOOL
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Digital-Marketing Manager

Almaty, Almaty Region, Kazakhstan

Summary

Drove sales growth, increased brand awareness, and retained 93% of clients by generating over 3000 leads monthly and automating work processes.

Highlights

Contributed to sales growth and increased brand awareness across Russia, Ukraine, and Kyrgyzstan, generating over 3000 leads per month.

Helped retain 93% of clients during the quarantine period through effective digital strategies.

Automated work processes and changed the sales department script, leading to a 5% increase in sales.

Managed and coordinated the marketing department, launching and optimizing advertising campaigns across Facebook Ads, VK ads, Google Ads, and Yandex Direct.

Analyzed campaign effectiveness using Google Analytics, Yandex Metrica, and AmoCRM to inform and refine marketing strategies.

Education

SULEYMAN DEMIREL UNIVERSITY
Almaty, Almaty Region, Kazakhstan

Bachelor

Computer Science

Grade: 3.3/4.0

Languages

Kazakh
Russian
English
Turkish
Uzbek

Skills

Growth & Business Development

Growth Strategy, International Expansion, Market Entry, Business Development, Sales, Lead Generation, Sales Enablement, Strategic Partnerships, Customer Development, Product Localization, Cold Outreach, ICP Research.

Marketing & Advertising

Performance Marketing, Digital Marketing, Facebook Ads, Google Ads, Apple Search Ads, Yandex Direct, TikTok Ads, SEO Optimization, Campaign Optimization, Media Relations, Brand Visibility, Mobile App Promotion, ASO.

Product & Project Management

Project management, Product Management, Product-led Growth, Agile, Scrum, Jira, Nocode Tools, UI Prototyping, Database Design, Business Process Modeling, OKR.

Data Analysis & CRM

Google Analytics, Yandex Metrica, Bitrix24 CRM, AppMetrica, Firebase, PowerBI, AmoCRM, Data Analysis, CRM, Funnel Optimization, Hypothesis Testing.

Leadership & Management

Team Leadership, Leadership, Hiring, Team Building, Cross-functional Team Leadership, Budget Management.

Tools & Technologies

Miro, ChatGPT, Confluence, Appmaster, Airtable, Xano, Directual, Appgyver, Creatium, Adalo, Insider, Google Ad Manager.